Purple Sensitive Whitening Toothpaste



A Bright White Smile

This purple toothpaste is a safe and effective treatment that can be used daily. The purple colour counteracts any yellowing stains to neutralise staining caused by coffee, tea, red wine, tobacco and soda to leave you with a bright, white smile!

Natural Toothpaste

Natural with no nasties! This whitening toothpaste contains natural herbal extracts such as sorbitol, xylitol and glycerin to protect teeth and gums whilst providing visibly whiter teeth.

Sensitive Toothpaste Formula

They say no pain, no gain right? Wrong! This special formula contains ingredients that aim to reduce tooth sensitivity. Perfect for anyone with sensitive teeth, you can achieve a brighter smile without the pain!

A Breath of Fresh Air

Say good morning to fresh breath! This toothpaste effectively removes residue and build-up to banish mouth odours and keep your breath fresh all day long!


Water, sorbitol hydrated silica sodium lauryl sulphate, polyethylene glycol- 8, cellulose gum, xanthan gum, sodium benzoate, saccharin sodium, edible essence, menthol


  • Whitening toothpaste: Get a purple whitening toothpaste.
  • Stain removal: Aims to effectively neutralise staining caused by foods, drinks and smoking to leave you with a brighter smile!
  • Natural: The natural ingredients mean you can achieve visibly whiter teeth.
  • Daily use: Perfect for daily use anytime – at home or on the go!
  • Sensitive: Great for those with sensitive teeth and gums.
  • Confidence: Boost your confidence and get that smile you always wanted!


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